Social Media Advertising Industry in India 2020

     

 This research report presents a comprehensive overview on the India Social Media Advertising market, further presents an analysis on its products and services in the market and the leading companies operating in the Social Media Advertising industry. You will also find many facts & figures and statistics related to the India Social Media Advertising market.

Along with a detailed overview, this report also has SWOT analysis and PEST analysis which provide a deeper insightful look into the Indian Social Media Advertising market. There’s also regional analysis which furthermore increases the credibility of the data provided in this report. The data has been presented in such a way that is easy to understand. You will find pie charts, graphs, and other visual representations that will provide better sense of the information.

The research report widely covers the business profiles of all the key players that operate in the India Social Media Advertising market. These companies have been thoroughly profiled and the report contains information on their growth projections, development prospects, their business strategies, sales data, and their current business revenue, to the expected revenue. Based on the report, you can understand what the leading players are planning to do in the next 5 years, and this data will help you to make important business decisions. BC Web Wise Pvt. Ltd., Brainwork Technologies Private Limited, Gozoop Online Pvt. Ltd., I Knowledge Factory Pvt. Ltd., Mind & Matter Marketing Solutions Pvt. Ltd. and more - all the top companies operating in the India Social Media Advertising market and their business strategies have been profiled in this research report.

Social media advertising is an offshoot of digital advertising that connects brands with target customers and drives businesses. Social media advertising involves running free as well as paid advertisements on several social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to achieve marketing objectives. 

In 2019, social media led the advertising spend in India with a share of ~30%, followed by paid search (25%), and online video (22%). Digital media is currently the primary growth driver of the Indian advertising industry. Major companies and brands spend a large amount of their marketing budget on digital media, owing to Indian consumers' growing affinity for digital experience. Advancements in marketing technologies, the advent of 5G technology and increased adoption of e-commerce advertising will lead companies/brands to create modern content for digital media users, propelling the growth of the social media advertising industry.

The Indian social media advertising industry is expected to reach a value of INR 175.32 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~28.39% during the 2020-2025 period. In less than a decade, social media has made its mark as the greatest tool for companies/brands for improving communication with customers. Furthermore, it has shifted from being an entertainment platform to a fully-integrated marketing platform. Advertisers are leveraging user demographic data from networking sites to their advantage to deliver targeted messages through social media.

COVID-19 Impact Assessment:

The coronavirus-related shutdowns in the country have brought about unprecedented changes in all industry segments – the social media marketing and advertising industries are no exceptions. Presently, people are spending more time indoors, as a result of which content consumption has skyrocketed. Thus, brands are more interested in advertising on social media, gaming and over-the-top (OTT) platforms, making the most of these platforms in recent times. Amid the pandemic, companies/brands that aggressively use social media marketing as a part of their marketing strategy are expected to make necessary budget cuts until the situation is brought under control. However, it is being estimated that going forward there will be an increase in budgetary allocation for digital marketing by brands/companies.

Market Trends:

Nowadays, social media marketing professionals are increasingly adopting artificial intelligence, since it can help to increase revenue and reduce business costs. In social media marketing, several AI-powered tools exist to deliver insights from a brand’s social media profile and audience. Brands often use AI to personalize email marketing campaigns based on consumer behavior and preferences. 

Currently, businesses are spending an excessive amount of money on influencer marketing to expand their reach among consumers. Social media, in present times, is mostly dominated by influencers who receive PR kits by brands of every new launch, and are paid massive amounts to promote the same.

Market Challenges:

The incessant exhibition of original content is a real challenge in the social media marketing industry. Keeping up with the presence of a brand on different social media platforms is a task and it’s easy to fall prey to the monotony of similar content. It is crucial for marketers to understand the target audience and create posts that increase audience engagement. Social media marketing professionals are often focused on gaining followers and promoting a brand. They tend to forget that audience engagement not only increases credibility but also attracts new customers. Therefore, it is important for brands to know the audience better by engaging in conversations with them on social media platforms, at which they often fail.

Companies profiled:

BC Web Wise Pvt. Ltd.
Brainwork Technologies Private Limited
Gozoop Online Pvt. Ltd.
I Knowledge Factory Pvt. Ltd.
Mind & Matter Marketing Solutions Pvt. Ltd.
Sixwebsoft Technology Pvt. Ltd.
ShootOrder
Sparx IT Solutions Private Limited
Techmagnate
Resultrix 

With this research report, you can get an insightful view of the India Social Media Advertising market. So, if you are looking to make smart investments, you will be at an advantage with all the relevant data at your fingertips. This report also contains market analysis, growth analysis, and competitive landscape report, so if you are looking to start your own business in the India Social Media Advertising market, you can use this report to assess business opportunities and make business strategies. 

This market research report has been prepared by the best researchers and authors of the research & development industry. They are qualified and have years of experience conducting detailed research. Market Research Port has many protocols in place to ensure that the reports are fact-checked before they are published and sold. At Market Research Port, we have exclusive tie-ups with some of the best research authors and bring to you only the finest reports at the most affordable prices. To Purchase the research report on India Social Media Advertising market, Get in touch with us today.