The U.S. natural surfactants market was valued at USD 4,854.1 million in 2024 and is projected to reach USD 6,760.1 million by 2033, with a CAGR of 3.8% between 2025 and 2033. Growth is driven by demand for non-toxic, biodegradable ingredients, EPA regulations, clean-label momentum, and innovations in oleochemical processing and bio-based fermentation.
The market is moderately to highly consolidated. Major companies include Croda International plc, Dow, BASF, Evonik Industries AG, Clariant, Kao Corporation, WHEATOLEO, SEPPIC, Indorama Ventures, Stepan Company, and Inolex, Inc. Demand is focused on renewably sourced ingredients, with anionic (fatty acid sulfates, glucosides) and nonionic (alkyl polyglucosides) surfactants leading, especially in personal care, detergents, industrial cleaning, and agrochemicals.
Anionic surfactants held 41.6% of revenue in 2024, favored for foaming, emulsifying, and cleansing. The nonionic segment is expected to grow fastest at a 4.1% CAGR (2025–2033), valued for mildness and hypoallergenic properties.
Detergents had a 44.6% market share in 2024, driven by demand for eco-certified products. The personal care sector is forecasted to grow at a 4.2% CAGR (2025–2033), supported by clean-label trends and use of mild, plant-derived surfactants.
| Market size value in 2025 | USD 5,007.8 million |
| Revenue forecast in 2033 | USD 6,760.1 million |
| Growth rate | CAGR of 3.8% from 2025 to 2033 |
| Base year for estimation | 2024 |
| Historical data | 2018 – 2023 |
| Forecast period | 2025 – 2033 |
| Quantitative units | Volume in kilotons, Revenue in USD million/billion, and CAGR from 2025 to 2033 |
| Report coverage | Revenue forecast, volume forecast, competitive landscape, growth factors, and trends |
| Segments covered | Product and application |
| Country scope | U.S. |
| Key companies profiled | BASF; Croda International Plc; Evonik Industries AG; Dow; Clariant; Kao Corporation; WHEATOLEO; SEPPIC; Indorama Ventures; Stepan Company; Inolex, Inc. |
What is the financial valuation of the U.S. natural surfactants industry?
The U.S. natural surfactants market was assessed at USD 4,854.1 million in 2024 and is projected to reach USD 5,007.8 million in 2025.
How quickly is the U.S. natural surfactants market projected to expand?
The U.S. market is forecasted to expand at a compound annual growth rate of 3.8% from 2025 to 2033, with its total value expected to reach USD 6,760.1 million by 2033.
Which segment claimed the biggest revenue share in the U.S. market?
The anionic surfactants segment commanded the largest market share, capturing 41.6% of revenue in 2024. This dominance is due to the segment’s superior qualities in emulsifying, cleaning, and foaming, making it highly effective for both household and industrial cleaning products.
Which enterprises are the primary competitors in the U.S. natural surfactants market?
Primary companies involved in the natural surfactants market include BASF, Croda International Plc, Evonik Industries AG, Dow, Clariant, Kao Corporation, WHEATOLEO, SEPPIC, Indorama Ventures, Stepan Company, and Inolex, Inc.
What are the primary factors propelling the growth of the U.S. market?
The market’s expansion is fueled by rising consumer demand for sustainable products, proactive bio-based initiatives from the USDA and EPA, and collaborations between industry and academic institutions that promote the development of green surfactants.
